Latest Post
Should You Study Food Photography?
Are food photography workshops really worth the time, effort and investment? In this blog post I share my honest opinion about who should consider them and who should steer well clear!
Keeping your portfolio tip-top is critical for both your creative growth and your business success. Today I’m going to share actionable, step-by-step strategies for updating your food photography portfolio the right way! Now let’s ensure your portfolio becomes your best marketing tool and a true reflection of your creativity!
Read MoreThere are countless ways to build up your client roster, but in today’s blog post I’d like to focus on pitching! I’ll walk you through the essential do’s and don’ts of pitching as a food photographer or food content creator, so you can avoid common mistakes and increase your chances of hearing “yes” from your dream clients. Let’s dive in, shall we?
Read MoreIf you’ve ever found yourself scrambling to throw something up on your feed — random snaps, half-hearted captions or last-minute reels — just to keep your grid active, you’re not alone. The truth is, if you want to grow your audience, catch the attention of brands, and share content you’re genuinely proud of, planning out your Instagram content is EVERYTHING! In this post, I’m sharing my favourite Instagram content planning tips to help you map out a month’s worth of content with ease, confidence, and maximum impact. Let’s get started, shall we!
Read MoreStruggling to get people to engage with your Instagram content? You’re not alone; I’ve been there too, and I know exactly how frustrating it can be. To ensure my 2025 content strategy performed better, I did a deep dive into my Instagram, reviewed the stats, assessed what worked, honestly analysed what didn’t work and then came up with a brand new content strategy for 2025, focusing primarily on engagement! Curious to know what made the cut and what actually works right now on Instagram? Let’s dive in, shall we?
Read MoreWhat could be possible if you showed up consistently on Instagram - for yourself, for your community, for your creativity?
After sharing 15 (!!) content pieces in January, I’m here to reveal the key insights I’ve gained and mistakes I’ve learned from, so that you can level up your Instagram game too!
Read MoreIn the Spring of 2024, I was given the beautiful task and huge responsibility to photograph the highly anticipated debut cookbook, PLANT PROTEIN, by Instagram sensation Gigi Grassia. In today’s blog post, I’m pulling back the curtain to share the creative process behind the scenes. Whether you’re dreaming of shooting a cookbook yourself or just curious about the magic that happens behind the lens, this one’s for you!
Read MoreAs food photographers, food bloggers and food content creators now is the time to broaden your skill set, explore creativity beyond photography and take videography seriously! That’s because, not only has the social media landscape changed dramatically since the pandemic requiring you to post more versatile content on your own channels, but brands now also want and need food photos and short form video content when working with food content creators like you. The good news is that this means that more collaboration opportunities for those who can deliver on all fronts, await!
So with this in mind and having seen our own client requests for content expand, my co-teacher Silvia and I knew we wanted to once again share our knowledge about how to create better and more engaging food content in our 2-day in-person London food styling, food photography and short form videography workshop!
Read MoreIs daily posting actually still necessary to achieve success on Instagram? Or, are there other ways to grow your online foodie community whilst maintaining your creative spark and emotional well-being?
In this blog post, I'll explore whether daily posting is still necessary in 2024 and share tips and insights on an alternative social media strategy!
Read MoreChoosing the right cover for your book is easier said than done, especially if you’re working with a publisher who may have a very different perspective on what constitutes the right cover for your book! It’s this creative journey of finalising the cover of my brand new book How to Make Your Food Famous, that I’ll walk you through in this week’s blog post.
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