HOW I OVERCAME SETBACKS IN MY FOOD PHOTOGRAPHY BUSINESS (AND WHAT I LEARNED)
While I’m proud of all I’ve achieved as a food photographer, creative business mentor, author and content creator, my path has been far from linear. The reality is that I’ve had to navigate countless setbacks and the unpredictable nature of this industry, while celebrating career defining achievements along the way. So, when someone asked me during an Instagram Q&A how I’ve dealt with setbacks in my business, I knew it was time to share a little more of my behind-the-scenes and details of what brought me to this point. So, here it is!
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FROM SIDE-HUSTLE TO FULL-TIME DREAM JOB: HOW FOOD PHOTOGRAPHY & CONTENT CREATION CAN PAY YOU MORE!
In this week’s blog post, I’m highlighting the core money making junctions you need to pour your energy into so that you can bridge the gap between doing food photography as a hobby/side hustle and turning it into a thriving business that actually pays the bills!
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FOOD PHOTOGRAPHY PORTFOLIO TIPS! A STEP-BY-STEP GUIDE FOR ATTRACTING HIGH-PAYING CLIENTS
Keeping your portfolio tip-top is critical for both your creative growth and your business success. Today I’m going to share actionable, step-by-step strategies for updating your food photography portfolio the right way! Now let’s ensure your portfolio becomes your best marketing tool and a true reflection of your creativity!
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HOW TO PITCH AS A PHOTOGRAPHER OR CREATOR: THE ESSENTIAL DO’S AND DON’TS FOR SUCCESS
There are countless ways to build up your client roster, but in today’s blog post I’d like to focus on pitching! I’ll walk you through the essential do’s and don’ts of pitching as a food photographer or food content creator, so you can avoid common mistakes and increase your chances of hearing “yes” from your dream clients. Let’s dive in, shall we?
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HOW TO PLAN A MONTH'S WORTH OF INSTAGRAM CONTENT IN ADVANCE
If you’ve ever found yourself scrambling to throw something up on your feed — random snaps, half-hearted captions or last-minute reels — just to keep your grid active, you’re not alone. The truth is, if you want to grow your audience, catch the attention of brands, and share content you’re genuinely proud of, planning out your Instagram content is EVERYTHING! In this post, I’m sharing my favourite Instagram content planning tips to help you map out a month’s worth of content with ease, confidence, and maximum impact. Let’s get started, shall we!
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HOW TO IMPROVE YOUR INSTAGRAM ENGAGEMENT (WHAT’S ACTUALLY WORKING RIGHT NOW!)
Struggling to get people to engage with your Instagram content? You’re not alone; I’ve been there too, and I know exactly how frustrating it can be. To ensure my 2025 content strategy performed better, I did a deep dive into my Instagram, reviewed the stats, assessed what worked, honestly analysed what didn’t work and then came up with a brand new content strategy for 2025, focusing primarily on engagement! Curious to know what made the cut and what actually works right now on Instagram? Let’s dive in, shall we?
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I POSTED CONSISTENTLY ON INSTAGRAM, BUT ONLY GREW 1000 FOLLOWERS. HERE'S WHAT I LEARNED!
What could be possible if you showed up consistently on Instagram - for yourself, for your community, for your creativity?
After sharing 15 (!!) content pieces in January, I’m here to reveal the key insights I’ve gained and mistakes I’ve learned from, so that you can level up your Instagram game too!
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COOKBOOK PHOTOSHOOT! PLANT PROTEIN
In the Spring of 2024, I was given the beautiful task and huge responsibility to photograph the highly anticipated debut cookbook, PLANT PROTEIN, by Instagram sensation Gigi Grassia. In today’s blog post, I’m pulling back the curtain to share the creative process behind the scenes. Whether you’re dreaming of shooting a cookbook yourself or just curious about the magic that happens behind the lens, this one’s for you!
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HOW TO MAKE YOUR FOOD FAMOUS BOOK LAUNCH PARTY & LIVE PODCAST!
As food photographers, food bloggers and food content creators now is the time to broaden your skill set, explore creativity beyond photography and take videography seriously! That’s because, not only has the social media landscape changed dramatically since the pandemic requiring you to post more versatile content on your own channels, but brands now also want and need food photos and short form video content when working with food content creators like you. The good news is that this means that more collaboration opportunities for those who can deliver on all fronts, await!
So with this in mind and having seen our own client requests for content expand, my co-teacher Silvia and I knew we wanted to once again share our knowledge about how to create better and more engaging food content in our 2-day in-person London food styling, food photography and short form videography workshop!
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